Founded in 1972, Europe’s largest bicycle brand, MERIDA bikes, are designed in Germany and manufactured using state of the art technology at MERIDA's global head office and manufacturing facility in Taiwan.
MERIDA Australia (Advance Traders) works closely with our retail partners, and the riders, from a sales perspective, right through from the design of our bikes.
Worldwide, MERIDA's main objective is to meet riders’ individual demands in the best possible way to ensure complete customer satisfaction.
BAHRAIN MERIDA PRO CYCLING TEAM
Following four very successful years in the WorldTour, MERIDA has formed a new team for 2017, the BAHRAIN MERIDA Pro Cycling Team.
Since entering the WorldTour via TEAM LAMPRE-MERIDA, we have grown as both a brand and a manufacturer. Our products have proved themselves to be on a par with those of other leading teams. We have consistently pushed the envelope of what is technically possible, helping riders achieve their goals.
The BAHRAIN MERIDA Pro Cycling Team sports an impressive roster behind it s captain, Vincenzo Nibali. A balanced core of experienced racers and young blood will participate in the Grand Tour, the Classics and selected WorldTour races.
MERIDA has a long-standing history of supporting some of the best racers in the world. Alongside road racing, we have worked with the most successful mountain bike team in the world, MULTIVAN MERIDA BIKING TEAM. Our engineers and product development teams have perfected the art of helping riders reach their full potential.
The benefits of sponsorship flow both ways. We have direct access to expert feedback generated by countless hours of training and racing under the toughest condition . This enables s to refine team level bikes and filter learnings down to the rest of the range. It also gives us the confidence to offer a lifetime frame warranty on all our frames (terms and conditions apply).
JOSE ANTONIO HERMIDA
One of the most loved and decorated men in mountain biking; José has ended his colourful career in World Cup racing at the end of 2016 but has not shown any signs of slowing down. With a new focus on stage racing, marathons and e-bike competitions as well as supporting The MERIDA R&D team by testing the latest innovations, José has his work cut out for the foreseeable future, and we are excited to see what the always friendly and always funny man from Spain will be up to in his ‘retirement’. WWW.HERMIDABIKE.COM
GUNN-RITA DAHLE FLESJA
She needs no introduction. The ‘grand dame’ of mountain biking has managed to win ten World and eight European Championships (in cross-country and marathon) and also managed to secure the gold medal at the 2004 Olympics in Athens on a MERIDA bicycle. To top it all off – Gunn-Rita is leading the all-time World Cup wins list with a total of 29 wins. With a professional mountain bike career that spans over more than 20 years, there is no sign of Gunn-Rita slowing down. Watch out for her showing her determination, experience and constant strive to succeed in the upcoming cross country and marathon World Cup events. WWW.GUNNRITA.COM